Recently I coached one of my clients on setting up a marketing system. Just the other day, he posted his final results for his first 30-Day marketing push:
Well, I hit my goal and a few over. I’m sitting on 34 this month. This is the craziest month ever. I have got around 36 intros this month. I have had some busy months before but I don’t think any like this. Thanks for your help!
Hmmm… from 3 or 4 enrollments a month to 34 in one month. There must be some amazing secret, right? I bet you’re wondering, what was this mysterious system we implemented?
Besides a few minor tweaks to customize it to Tony’s area, it was the exact same marketing plan you get each month. Tony just took the plan and put it to work. That’s it.
And that, my friends, is the power of having a real system in place. Without it, you will get hit and miss results. But with a system, you can get predictable results, each and every single month.
Q: Why do you need to implement the ENTIRE marketing plan, step-by-step, and not deviate from it?
A: There are two crucial reasons for this… let’s go through them both.
But… charge it all the way up, and BAM! Your car cranks right over, that engine is humming like a purring kitten, and your “car” is going to take you wherever you want to go.
Partial efforts won’t do it. It’s 100% or nothing. Unlike most other pursuits, in marketing partial efforts will not yield partial results, because you have to exceed that certain point where you get local market saturation. But it’s almost impossible to know where that point is, which is why you need to DO IT ALL.
So, get my marketing plan (by getting the marketing course or joining my coaching group) and post it right where you can see it everyday. Mark off each part of the plan as you go through it each month.
By the end of the month, every single item should be crossed out. Then, pull out another copy and start all over again. By repeating this every month consistently, soon your name will be everywhere, and people in your community will know exactly who to call for martial arts and fitness – YOU.