The Step-by-Step Blueprint for Martial Arts Business Success
Learn how to run a lean, efficient, highly-profitable dojo, without the need for a massive enrollment or spending endless hours on the mat…
If you’re a martial arts instructor who dreams of opening your own studio — but feels overwhelmed, undercapitalized, or burned by the old-school “big dojo” model — this will feel like a breath of fresh air.
Because here’s the truth no one tells you:
You don’t need a huge space, giant enrollments, or massive overhead to run a highly profitable martial arts studio.
In fact, the instructors doing the best financially are often running small, focused dojos — with fewer students, lower risk, and far more control.
Most instructors are taught the same tired blueprint:
● Big commercial lease
● Big class schedule
● Big student numbers
● Big stress
That model:
● Forces you to teach nonstop just to cover rent
● Leaves little profit after expenses
● Turns your passion into a grind
And worst of all…
👉 It makes you think struggling is “normal.”
It’s not.
Across the country, a different kind of dojo is winning.
These instructors:
● Start smaller
● Control their costs
● Plan before they open
● Focus on margins instead of ego
They don’t gamble. They don’t “figure it out later.”
They follow a lean, intentional launch plan.
"When I opened in 2007 I was competing with 12 other schools. Six years later I'm still in business while my competition has dwindled. I think it says a lot to not only survive, but grow my business. I am continued proof what you do works."
The Small Dojo Big Profits Master Course is a step-by-step planning and launch system designed specifically for martial arts instructors who want:
● A small-footprint studio
● Predictable income
● Low overhead
● High profit per student
It shows you how to:
● Plan your dojo before signing a lease
● Choose the right location (without overpaying)
● Set pricing that actually supports your lifestyle
● Build enrollment without relying on hope or hype
● Avoid the expensive mistakes most instructors make
This framework is the foundation of the Small Dojo Big Profits Master Course.
For a simple $37, you get instant access to:
● 📘 200+ page step-by-step ebook covering planning, launch, and operations
● 🎥 Over a dozen instructional videos breaking everything down visually
● 🎧 Full audiobook version so you can learn on the go
● 📂 Bonus downloads & planning tools you can actually use
This isn’t theory. This is practical, instructor-tested guidance designed to help you launch the right way.
"We are using your book as our bible! Things are going good, my two sons are now working with me one full-time and one part-time. We actually have a plan and some short and long term goals. Thanks for all your help!"
When you purchase the course today, you'll receive:
● Step-by-step instructions on martial art school start-up from scratch so you don't risk going broke funding your studio...
● In-depth explanations on how to run your martial art school on a shoe-string budget, yet still have a highly profitable business...
● My top-secret benchmarks and formulas that you won't find anywhere else - use this information to know exactly how to hit your goals, year after year...
● Spreadsheets and calculators that make planning your finances and budgeting super-simple - you'll never be in the dark about what to expect next month or next year again (included on upgraded packages only - see below for details)
● Sample forms and worksheets that will help you streamline your studio operations, so you'll have more time to spend teaching your students (included on upgraded packages only - see below for details)
Including sections on:
● Financing your martial art school, even when you have no credit (I did it and you can too!)
● Getting a great location without spending a fortune (you'll know how to approach landlords and property managers - never get the short end on a lease again)
● Planning & budgeting to guarantee your success (shows you how to develop a bullet-proof business plan that acts as an "insurance policy" against the unknown)
● Pricing your services so you make more money with less students (Less work and more money? Many of our skeptics have been pleasantly surprised after they read this section...)
● Collecting your fees without using strong-arm tactics (a must for student retention)
● Marketing methods and strategies to fill up your classes (so you'll never have to worry about student recruitment again)
● Choosing the right mentors and advisors for your personal success (discover how to find successful people to "model" - this section may be the key to leap-frogging over your competitors)
● Whether or not you should use a billing company (the answer might surprise you!)
● The truth about consulting companies (and how to use their services - something you won't hear about anywhere else)
● Student retention strategies that work for all styles and systems (based on principles, not procedures - this even works for traditional schools as well as mixed martial arts gyms)
● The whys and hows of hiring and training help (shows you how to avoid the pitfalls and make the most of your resources so you keep more of your profits)
● Additional income streams for your martial art school (you'll never have to be concerned about a slow holiday or summer season again)
"I purchased Small Dojo Big Profits as my first investment when starting out. Several schools opened when we did and we have out lasted all of them. It is the business equivalent of a rear naked choke, and the key to my success."
This course is perfect if you:
● Want to open your first martial arts studio
● Want to downsize or relaunch with a smarter model
● Are tired of chasing big numbers just to survive
● Want a dojo that supports your life — not consumes it
If you’re looking for a massive, high-risk commercial operation…
This isn’t for you.
But if you want small, smart, and profitable — you’re in the right place.
You don’t need permission. You don’t need a massive budget.
You just need the right plan.
👉 Get Instant Access to the Small Dojo Big Profits Master Course
For less than the cost of one private lesson, you can start building a dojo that actually works for you.
Take advantage of this limited-time offer.
Get the entire course today for just $197 $27!
I bought Mr. Massie’s book a few years ago and continue to follow all of his posts regularly. Before reading Small Dojo Big Profits, owning my own dojo seemed very unrealistic. His book however made things very simple to follow. He touches on all aspects of starting up a school from A to Z in layman terms.
It feels like he is actually there with you holding your hand through the process. He doesn’t have you reading about complex business terms and procedures that will just turn you off. He also touches on some of the pitfalls and scams to watch out for. Once I opened my dojo, I can see clearer why he includes it. Everybody and their mother will try to call you to use their products and Billing companies.
I would highly recommend anyone read this who is wanting to start their own school. Also includes many great templates to follow and legal papers you can use. I hope this testimonial helps anyone make a clear and concise decision to purchase this extremely well written and valuable book.